Frequently Asked Questions (FAQ)
Welcome to our Diamond Buying FAQ page. Whether you’re a first-time buyer or looking to upgrade your jewelry, we’re here to help you make an informed, confident decision. Below are some of the most common questions we receive about purchasing diamonds online.
💎 Is it safe to buy diamonds online?
Yes, it is completely safe—as long as you purchase from a reputable online diamond retailer. Trusted companies like James Allen, Blue Nile, Whiteflash, Brilliant Earth, and Ritani offer:
- GIA/IGI certified diamonds
- Secure checkout systems
- Free shipping and returns
- 30+ day money-back guarantees
- Professional customer support
Online retailers also typically have lower overhead costs, which can translate to better pricing compared to traditional brick-and-mortar stores.
🧬 What’s the difference between lab-grown and natural diamonds?
Lab-grown diamonds and natural diamonds are chemically and physically identical. The difference lies in their origin:
- Natural diamonds are formed deep within the Earth over billions of years.
- Lab-grown diamonds are created in a controlled lab environment in just weeks using advanced technology (CVD or HPHT).
Lab-grown diamonds are often:
- More affordable (30–50% less)
- More sustainable
- Free from the environmental and ethical issues tied to some mined diamonds
🌍 What’s a conflict-free diamond?
A conflict-free diamond is a diamond that was not mined in a war zone or used to fund violence and rebel movements.
Most reputable retailers follow the Kimberley Process, an international certification scheme that aims to eliminate conflict diamonds from the global supply chain.
Brilliant Earth goes a step further by offering Beyond Conflict Free™ diamonds, which are also ethically sourced and environmentally conscious.
📜 What certifications should I look for?
The most reliable diamond certifications come from independent gemological laboratories. These reports verify a diamond’s quality based on the 4Cs (Cut, Color, Clarity, Carat Weight).
Top certifying bodies include:
- GIA (Gemological Institute of America) – Industry gold standard for accuracy
- AGS (American Gem Society) – High precision grading, especially for cut
- IGI (International Gemological Institute) – Common for lab-grown diamonds
- HRD (Hoge Raad voor Diamant) – Based in Europe, trusted globally
Avoid retailers that provide only in-house certifications, as these can be biased.
💍 Can I customize my engagement ring online?
Yes! Top diamond retailers like James Allen, Blue Nile, and Ritani offer powerful Ring Builder tools that let you:
- Choose your diamond shape and carat
- Select from dozens of setting styles
- Preview your ring in 360° or 3D
You can build the perfect engagement ring to match your taste and budget—all from the comfort of your home.
🚚 What if I don’t like the ring once it arrives?
Nearly all reputable diamond retailers offer:
- Free returns within 30–45 days
- Free resizing (usually within the first year)
- Full refunds with no restocking fee
Check the retailer’s return policy before buying. James Allen, Brilliant Earth, and Blue Nile all have generous return and resizing policies.
🔍 Can I see the diamond before buying?
Yes. Many retailers now offer 360° high-resolution video for every diamond. Some, like Ritani, also allow free in-store previews at partner jewelers near you.
These technologies let you examine a diamond’s sparkle, symmetry, and inclusions before purchasing.
🧼 How do I care for my diamond ring?
To keep your diamond jewelry clean and sparkling:
- Soak in warm water with mild dish soap
- Use a soft toothbrush to gently scrub
- Rinse and dry with a lint-free cloth
For best results, have your ring professionally cleaned every 6–12 months. Some retailers offer lifetime cleaning services.
Still have questions? Contact us or check out our detailed reviews and comparison guides to learn more!